The "Ballena Este" property offers a unique opportunity in one of Uruguay's most desirable areas. It is strategically located and offers potential for high-quality residential development.

Property Description and Subdivision Plan (Geo-Engineer)

The property designated for the Ballena Este real estate project has been surveyed and divided into various areas by an experienced geo-engineer. The subdivision of the property is designed to offer a balanced mix of private plots, communal areas, and open spaces. A detailed road plan and a preliminary analysis by the geo-engineer are already available.

The standard plot size is approx. 1,000 m². Optimization to approx. 800 m² per plot may be possible with a special permit upon application. The commissioned geo-engineer has extensive experience in these projects and is well-known at the permitting office.

Potential Uses and Development

The property offers diverse usage possibilities:

• Subdivision into Plots: The property can be divided into attractive individual plots of approx. 1,000 m² each (optionally approx. 800 m² with a special permit), ideal for private residential projects, holiday homes, or investment purposes.
• Residential Project: There is the possibility of developing an exclusive residential area with high-quality houses or villas.
• Touristic Use: Due to its proximity to Punta del Este and Punta Ballena, the property could also be used for touristic purposes such as boutique hotels or holiday resorts.

Planned Subdivision Plan

• Lotes (Building Plots): 88,081 m²
• Open Spaces (Espacio Libre): 19,539 m² (green zones, recreation)
• Expansion Area (Ensanche): 1,226 m²
• Communal Areas and Circulations: 40,228 m²
  • Roads and Access Ways (Total length: 1570 m)
  • Communal Areas for Leisure (e.g., parks, playgrounds, fitness areas): 14,227 m²
  • Circulations: 26,001 m²

The rectangular shape of the property is expected to allow for a central access road, which significantly improves security control.

The Uruguayan real estate market shows positive long-term trends despite short-term volatility. Median prices for real estate transactions in US dollars fluctuate monthly, but there are often significant increases over a 12-month period (e.g., +20.59% in Dec 2023, +25.0% in Apr 2023). This underscores the market's attractiveness for investors, especially in tourist and urban areas like Maldonado. Foreign investors, particularly from Argentina and Brazil, seek protection from economic instability. Tourism and Uruguay's political stability further drive demand.

Target Group Analysis

The Ballena Este real estate project targets a broad audience:

• Argentine Buyers: Seeking safe investments in US dollars due to inflation and currency weakness in Argentina.
• Brazilian Buyers: Interested in secure foreign investments.
• German and European Buyers: Comparing the region to luxury destinations like the Côte d’Azur or Costa del Sol and seeking security outside Europe.
• North American Buyers: Seeking safe and exclusive foreign real estate investments in politically stable countries with a high standard of living ("Miami flair" with two different beach sections).
• Russian and Ukrainian Buyers: A growing target group due to political and economic uncertainties in their home countries.
• Uruguayan Buyers: Local buyers from Maldonado or Montevideo seeking exclusive primary or holiday homes (easy commute to Montevideo possible).
• Tourism and Holiday Property Investors: Attractiveness due to proximity to Punta del Este and Punta Ballena, ideal for rental via platforms like Airbnb.
• Families: Seeking a safe, exclusive place to live with a high quality of life, excellent infrastructure, and first-class educational institutions. The Maldonado region is known for its natural beauty and family-friendly atmosphere.
• Local Business Owners & Construction Investors: Interested in purchasing smaller plots for developing and reselling high-quality properties (single-family homes, villas, holiday homes).

Unique Selling Proposition (USP)

• Exclusive Location Between Two Top Destinations: Strategically located between Punta del Este and Punta Ballena, offering tranquility and privacy combined with proximity to luxury amenities.
• Beach Proximity: Only 900 meters from the beach (via a newly built road).
• Good Accessibility and Exclusivity: Easily accessible yet away from the hustle and bustle, offering a unique blend of luxury and nature.
• Development Potential: Possibility of individual parceling and construction.
• Value Stability and Appreciation: Region with consistently high demand and population growth.
• Secure Investment Environment: Stability of Uruguay.

Competitor Analysis

Comparable projects in the Maldonado region include Chacras del Pinar and La Jacinta.

• Chacras del Pinar: Plots starting from approx. $79,990 (approx. 1,000 m²), advertises proximity to beaches and Portezuelo Airport, but is further from the sea and lacks extensive communal facilities. Targets buyers seeking a quiet life in nature.
• La Jacinta: A "barrio privado" (private neighborhood) with exclusive amenities such as a clubhouse, pools, sports courts, and 24/7 security. Plots start from $80,000. Over 60% sold since its launch in January 2022 (as of October 2024), indicating strong demand for luxury, security, and communal facilities. Located on the same road as the Ballena Este project but further from the sea and closer to Maldonado city.

The Ballena Este project is positioned by its attractive location closer to the sea than the mentioned competitors, while also offering the potential for high-quality development with good security control due to an anticipated central access road. Nearby projects like Los Tordillos and Piedras del Chileno also demonstrate valuable building plots and positive market development.

This section provides an interactive analysis of the financial projections for the Ballena Este real estate project. You can choose between different scenarios (conservative, optimistic, pessimistic) to visualize the potential impact on key financial figures and cash flows over the respective project duration.

Note: The key figures above are totals over the respective project duration of the scenario. The charts show annual details for the respective duration (Year 0 to Year X).